TISSOT - FOCUS FORWARD
ZNTNDR - Untitled Us
Guinness - Good Times
Nike Japan - The Future Isn't Waiting
ZNTNDR - Wonderful Time
Diesel - Hate Couture
VAUNDY - FUKAKOURYOKU
Jovan is a Serbian American multi-disciplinary artist working in film, photography and music.
Drawn to storytelling as a means to use heightened visual, auditory and textural experiences, his work explores the human condition promoting connectivity through empathy, and broadening our ideas of beauty and what it means to be human.
Before finishing his MFA from the Faculty of Dramatic Arts in Serbia, he made his first feature “The Belgrade Phantom” which won best documentary at both FIPRESCI Festival in Serbia and Gotham Film Festival in New York, quickly launching his career. Since, he has traveled the world creating commercial, fashion and music video work for major global brands, agencies and artists such as Nike, Samsung, Diesel, Coty, W+K, H&M, Puma, Major Lazer, Nicki Minaj, Katy Perry, XL Records, Universal, Sony and others.
Often celebrated for its provocative nature and social impact, his work has garnered significant press and recognition across the world winning multiple Cannes Lions, Clio, Ciclope, Shots, Lux, and Golden Drum awards. His recent commercial for Nike Japan has created a political and social upstir that lead to some of the first serious discussions on race and prejudice in Japan’s recent times.
He resides between Belgrade, Brooklyn & Tokyo and is currently finishing his band HEAT’s debut album, as well as his second feature “Juvenile”, a documentary exploring life in a Serbian juvenile prison.