Elena Petitti di Roreto
Hennessy - Repeating the unrepeatable
Philippe Model - Manifesto
FENDI - Fall winter 2018
Elena is a hard worker. She studied media design at the New Academy of Fine Arts in Milan and film at the Pratt institute in New York. As she hadn’t enough, she went on to study creative direction at the London College of Fashion.
Back to Milan, she carefully built the first steps of her career, from being an editor to an art director before reaching what it was all about: directing.
Her inspirations come from art and photography with a strong attention to aesthetics: details, light and composition.
But she also made the most of her editor years as she learnt how to build layered imaginative narratives while her experience as an art director taught her the science of collaboration with clients!
She has worked with luxury and fashion brands and magazines such as Valentino, Fendi, Dries van Noten, Hennessy, Hugo Boss, Vogue Italia and i-D.
She’s now based in London but often goes back to Milan. For fashion jobs and also because her « dad makes the best pastas ».